Have Your Say with a Survey Site in Kenya

Who would have thought that conflict between two neighbouring countries, far off, in a distant land, thousands of kilometres away, would have such an impact on everyday living in this beautiful country?

It has stifled the economic recovery from the trans-continental pandemic by vastly increasing the prices of life essentials and raising the fuel prices to all-time highs. Continuation of the conflict is strangling the flow of the previously successful trade of goods, products and services and preventing the injections of international investments and the growth and development of many projects.

Even with Kenya’s colourful past, never has the need for information sharing and communication been more crucial than it is right now. If we, as a nation, are going to successfully navigate our current financial circumstances, we are going to have to communicate with the companies that provide us with food, clothing, energy and other necessities.

A company that produces or sells these essential products and services is well aware of your current predicaments and, for the most part, wants to assist you by keeping costs and daily expenses as competitive as possible. A company such as this would speak to people through a survey site in Kenya. They request feedback from consumers that will be used to assist those very consumers in a host of ways.

A survey site in Kenya will collect information on behalf of these producers and distributors by conducting research, such as brand health tracking, pack testing, advert testing, concept testing and, most importantly, consumer questionnaire studies. A survey site in Kenya would conduct consumer testing by asking pertinent questions directly to the consumer. The consumer will then answer these questions as thoroughly and honestly as possible so that producers and distributors can best align their marketing strategies to accommodate consumers.

A survey site in Kenya would act on behalf of a client who would supply the basic information they need. This would include daily, weekly and monthly shopping routines, what consumers buy and where they buy it from. Do consumers consistently buy the same brand of product or do they just settle for the cheapest variety? They would also ask questions relating to their competitors’ products and how these fare in relation to their own.

In some questionnaires, opinions are asked to compare products or what peoples’ thoughts are relating to a launch of a brand-new product. This type of feedback is vital, as a launch to an incorrect target market or an incorrectly timed launch to the correct target market could hold drastic consequences, even for an established company. This could negatively impact current brand ratings and future product prices to mitigate any losses.