Privacy Policy

Digital Survey Privacy Policy

Kantar Insights Mobile, a division of Kantar South Africa (Pty) Ltd (Kantar) is committed to protecting your privacy and complying with applicable data protection and privacy laws in South Africa when you access the Kantar Insights Mobile site (the Site) on your mobile device or on any other electronic device to complete a survey prepared by Kantar Insights Mobile (a Digital Survey). Kantar is ISO 20252 compliant.* Kantar’s interviewing and research processes also comply with the South African Market Research Association (SAMRA) code of conduct.

Any personal information that you provide when accessing the Site and completing a Digital Survey will be used and retained in accordance with this Privacy Policy and all other relevant codes and standards.

This Privacy Policy is intended to inform you of the privacy practices that apply to your access and use of the Site and to your completion of a Digital Survey, and to explain how we collect, store, use, transfer and disclose your personal information. We also describe the kinds of information that Kantar collects from you.

By accessing and using the Site and by completing a Digital Survey and/or by submitting personal information to Kantar Insights Mobile through any other means, you agree to the processing of your personal information in the manner provided for in this Privacy Policy.

How does a Digital Survey work?

Once you have indicated that you wish to participate in a Digital Survey, you will receive a text message (SMS) or email, which is sent to the cell phone number or email address that you have provided for this purpose, containing a link to the Digital Survey. An SMS or email may also have been forwarded to you by someone you know. You may, at this stage, still decide whether you want to participate in the Digital Survey. You may also opt-out of receiving further communications from Kantar.

By clicking on the link contained in the SMS or email, you will be transferred to a web-based Digital Survey, which you will be required to complete.

You may be requested to verify your cell phone number or email address at some stage during the process of completing a Digital Survey. The other type of information collected by Kantar Insights Mobile in a Digital Survey is described in further detail below.

What information is personal information?

Personal information or personal data is information that relates to you. Personal information includes, for example, your name, contact information including your cell phone number, email address, identity number, age, gender, income, ethnic group and information relating to your education, criminal, employment, and/or financial history. Information that is not linked to a particular individual, such as statistical or aggregated information, is not personal information and is not covered by this Privacy Policy.

What type of information does Kantar Insights Mobile collect?
Contact information

You may be asked to verify your cell phone number or email address when you access and/or complete a Digital Survey.

Personal information

When you complete a Digital Survey, we will collect personal information relating to you, including, but not limited to, your age, gender and income category. We may also collect special personal information relating to you regarding your race or ethnic group. We will also collect your personal opinions, views and preferences that you have expressed in respect of the various issues covered in a Digital Survey.

Mobile device or other electronic device information

We may automatically collect information, using PHP tags or other software, about the mobile device or electronic device that you use to access and complete the Digital Survey, including, where available:

  • the type of mobile device or other electronic device that you use, such as the make and model of your device;
  • the user agent and Internet browser installed on your mobile device or on your electronic device;
  • information about your mobile device’s or your electronic device’s operating system; and
  • additional information associated with your mobile device or your electronic device, including your mobile device’s or electronic device’s screen resolution.
Information collected through other sources

We may use cookies on the Site. Cookies are small bits of data we store on the mobile device you use to access a Digital Survey so that we can identify users and so that we can also collect technological information. Each cookie expires after a certain period of time, depending on what we use it for. These cookies will collect general usage data such as your browsing history.

We may also use Javascript or other software to collect your GPS location, or related data to enable location services, but we will only collect this information if we have first obtained your permission to do so.

How is your personal information used?

Only personal information that is necessary for the purposes stated in this Privacy Policy will be collected, stored, used and otherwise processed by Kantar Insights Mobile.

Using the information submitted in a Digital Survey

We will use your personal information, including your particular responses to questions in a Digital Survey that may reflect your views, opinions, beliefs and preferences on certain issues and which may also include your special personal information, such as your race or ethnic origin, for analytical and research purposes. All such non-aggregated personal information which includes information from which you can be identified, is stored on servers in South Africa. Only authorised Kantar personnel will be permitted to view this information. Access by authorised Kantar personnel is password controlled.

We will also use the information submitted by you in a Digital Survey to compile research reports and general statistical information. The information contained in any such reports and in any other related documents will always be in aggregated form and will be de-identified so that you cannot be identified from that information. In other words, your personal information will never be contained in a report that is to be provided to third parties, in a manner that could be linked directly to you.

A segmented database of respondents

If, at the end of the Digital Survey, you indicate that you would like to be contacted again to participate in another Digital Survey, then we will use your personal information, including your contact information and demographic characteristics, as well as your special personal information such as your race or ethnic group, to create a segmented database of respondents, which we will use for the purposes of recruiting respondents, including you, to participate in further Digital Surveys. In this regard, respondents will be categorised in accordance with their personal information, such as their age, gender, ethnic origin and income. We will not share this segmented database with any third party.

You may notify us at any point if you would like us to remove your personal information from this segmented database and if you would like to opt-out of receiving any further communication from us.

Communicating with you

We may use your personal information to identify you as a respondent, to send you links to a Digital Survey via an SMS or an email, or to send you a voucher code or voucher codes as a reward for completing a Digital Survey.

Storage of personal information

Personal information that is collected by Kantar Insights Mobile will be stored and processed in South Africa only. As such, no personal information will be transferred and/or stored outside of South Africa.

However, aggregated information which has been de-identified to the extent that you cannot be identified from that information may be stored on servers in various countries outside of South Africa.

Collecting the data of minors

Kantar Insights Mobile does not knowingly collect any information from persons under the age of 18 who do not have the consent of their parents or guardians. If respondents have indicated that they are under the age of 18, they will only be able to continue with the Digital Survey if they confirm that they have the necessary consent from their parent or guardian. Our databases may contain personal information of children under the age of 18 who do not have the necessary consent from their parent or guardian because it is not always possible for us to verify precisely the age of the respondent.

What information may be disclosed to third parties?

Authorised third parties: Kantar Insights Mobile will not share your personal information, including your special personal information, with other companies in its group, including affiliates and subsidiaries. Your personal information will only be shared with a limited number of our software developers for the purposes of facilitating, developing and coordinating Kantar Insights Mobile’s operating systems, and for preparing Digital Surveys.

However, aggregated or anonymised information generated from the personal information and special personal information submitted to Kantar Insights Mobile in the Digital Surveys, including research reports and statistical information, will be disclosed to third parties, including Kantar Insights Mobile clients on whose behalf Digital Surveys are generally conducted. Aggregated information does not contain any information that could be used to identify you and does not include your personal contact information.

Mandatory disclosure: It may be necessary, to comply with any law, for the purposes of litigation, or to comply with requests from public and governmental authorities within or outside your country of residence for Kantar Insights Mobile to disclose your personal information.

Necessary disclosure: Kantar Insights Mobile may also disclose information about you to a third party if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations.

Control of your personal information

Your personal information that is collected by Kantar Insights Mobile will only be used for the purposes described in this Privacy Policy.

Access to your personal information

We take reasonable steps to ensure that the personal information we collect and store is accurate, complete and up-to-date. We also endeavour as best we can to delete any incorrect or unnecessary personal information, particularly in respect of your contact details. We will also provide you with the means to ensure that your personal information is accurate, complete and up-to-date. In this regard, you can access your personal information by contacting Kantar Insights Mobile using the contact information set out in this Privacy Policy.

Please remember that it is in your best interests to provide us with your correct details, especially your correct contact details.

Security of your personal information

Kantar Insights Mobile is committed to protecting the security of your personal information and will take all reasonable steps to secure the personal information that you submit to us, including your contact information. We use a variety of security technologies and physical, electronic and managerial procedures to protect the personal information that we have collected, or that you have provided, from unauthorised access, use or disclosure. This will minimise the risk of loss, misuse, alteration, disclosure and unauthorised access of your information that is under our control. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot always guarantee the security of your personal information which is transmitted via our Site.

Retention of your Personal Information

If, at the end of the Digital Survey, you indicate that you do not want to be contacted again to participate in another Digital Survey, we will keep your personal information only for as long as is necessary to achieve the purpose for which the information was collected. On the other hand, if, at the end of the Digital Survey, you indicate that you would like to be contacted again to participate in another Digital Survey, we will store your personal information in our segmented database of respondents unless or until you request that your personal information is removed from our segmented database in accordance with this Privacy Policy.

How to opt-out

Should you wish to exercise the option to “opt-out” of any of our communications or to remove any of your personal information from our servers, including from our segmented database of respondents, you can do so at any time by either:

  • using the opt-out facility in any SMS or other electronic communication from us;
  • sending an e-mail to: or
  • using the in-survey unsubscribe facility available on completion of a Digital Survey.
Changes to this Privacy Policy

Kantar Insights Mobile may change or update this Privacy Policy from time to time, with or without notice to you. In such instances, we will revise the "last updated" date at the top of the Privacy Policy. We also recommend that you revisit this Privacy Policy from time to time when you access and complete a Digital Survey, to learn of any such changes to the Privacy Policy.

Contact Information

Kantar Insights Mobile welcomes your questions regarding the personal information that we may collect or otherwise process, and/or your comments regarding this Privacy Policy. You may send these questions and/or comments to us by reply SMS or by sending an email to:

* ISO 20252 is a standard developed by the International Organization for Standardization which sets terms, definitions and service requirements for organizations and specialists conducting market, opinion and social research. The standard sets out requirements for a quality management system as well as requirements for the confidentiality of research, project documentation, training, outsourcing, and reviewing the effectiveness of the quality system as a whole.