Market segmentation is the process that some survey websites use to divide a market into smaller groups of consumers with similar wants and needs. This can be done by considering several factors, such as demographics, geographics, psychographics, behavioural patterns, and more. By understanding the different segments of the marketplace, survey specialists like our expert survey team at MobiWorkX Nigeria can assist our clients in developing marketing strategies that are more likely to be successful.
Survey websites like ours are valuable tools for market analysis and segmentation. It allows us to collect accurate information and data from a large number of consumers quickly and easily. This collected data can then be used by our clients to identify different segments of the Nigerian marketplace and allows them to understand what we purchase and why. It also serves to guide our clients in the right direction when it comes to product launches, branding or rebranding of existing products and services, and even company rebranding.
Joining survey websites like ours at MobiWorkX that focus on Nigerian consumers and completing our questionnaires not only ensures that you get paid more often, but it also introduces competition, drives down prices at the tills, and uncovers niche consumer preferences.
4 Examples of How Survey Websites Uncover Niche Consumer Preferences
Once we have collected all the relevant information from you, we would pass it along to our clients. Before introducing competition and cheaper prices, our clients will segment the information, uncovering niche wants and needs from specific groups of people. There are a number of different ways to segment market information, but some of the most common include but are not exclusive to:
- Demographic Segmentation: This involves dividing the marketplace by factors, such as age, gender, income, and education levels, for example.
- Psychographic Segmentation: This would involve dividing the market by factors like personality, lifestyle, values, and beliefs.
- Geographical Segmentation: This may divide customers by physical location. This is with the assumption that people sharing a similar location may have similar needs.
- Behavioural Segmentation: This divides consumers by factors, such as purchase behavioural patterns, usage patterns, and brand loyalty.
By understanding the various segmentations of the Nigerian marketplace, our clients can develop marketing strategies that are more likely to be successful. For example, if our clients choose to sell a product or service that is targeted at students or young professionals, they might want to focus their marketing efforts on social media platforms that are popular with this demographic rather than concentrating on radio or television.
Who is MobiWorkX Nigeria and are We Among the Top Survey Websites in Nigeria?
There are literally hundreds of survey websites operating throughout Nigeria. Many of these are genuine, reputable companies, but beware, some are not, and these must be avoided. Although most are legitimate, very few concentrate on the African marketplace, opting rather for the more lucrative global marketplace.
These survey websites are real, but payments are usually few and far between since their focus encompasses much broader demographic profiles. When you fall outside of the sought-after demographic for a specific survey, you will not get paid.
At MobiWorkX Nigeria, as the name implies, we focus on Nigerian consumers. This means that your demographic will be applicable far more often, meaning that you get paid more often. We are a survey platform that acts on behalf of the Kantar group of companies. The Kantar group wishes to introduce new brands, products, and services to the Nigerian marketplace, so we collect information on their behalf from individuals like you, the average Nigerian consumer.
Why Join MobiWorkX Nigeria?
At MobiWorkX, we offer surveys that are short, entertaining, and informative. They only take a few minutes to complete and, if you have a phone, laptop, or tablet, and have access to a strong internet signal, you could be earning PayPal cash, airtime for your phone, or vouchers to your favourite stores within the hour.
Joining MobiWorkX is as quick and easy as our fun surveys. Simply follow these three simple steps:
- Navigate to our homepage and press the “Sign Up” tab and fill in the quick and easy application form. We will send you an email or SMS to activate your account.
- Navigate to your membership account and begin taking surveys. Just remember to be honest and offer your honest thoughts and opinions, and always complete the survey to the end.
- Accumulate your earnings and purchase any one of our wonderful rewards.
Join our community of thousands of happy panellists at MobiWorkX today. We have been paying out cash and awesome rewards since 2009. We pay more often because you answer more often.