Survey companies gather information for businesses across all industries to efficiently collect honest feedback, thoughts, and opinions from customers. They collate this data and then send it to their clients who, in turn, use this information to make necessary adjustments to products and services that will potentially create competition with other brands, improve prices for consumers, and ultimately increase sales. It is also useful to control costs and uncover product-development opportunities.
The results that survey companies receive from members of the public and consumers may either confirm the effectiveness of current products or initiate investigations into marketing strategies and campaigns to improve what they are currently offering. For example, does the product need relaunching or increased discounts? Providing unbiased opinions to their clients assists in clarifying whether the product needs to be realigned to suit a specific target audience.
How Does the Information Gained Assist Survey Companies and Their Clients?
Feedback obtained from consumers through surveys will inform companies of what their customers think about their brand and products. Clients provide information that is pertinent to the company and its brand awareness and advise how well they are being accepted in a given marketplace. They also provide a baseline objective from which to monitor their products.
There are many different techniques that survey companies might use to acquire this information, such as customer-satisfaction surveys, brand health tracking, pack testing, concept testing, and advertising testing, for example. However, the two most used to receive a vast amount of information quickly still remain:
- Market Research Questionnaire Surveys: These consist of a list of questions that participants can answer individually. Typically, they are online surveys and are made available to many people at once through the internet, to gain an informed opinion about a product or service quickly.
Electronic questionnaires are the most cost-efficient way to gather data from many people at one time. They are usually conducted by survey companies that specialise in these types of information-gathering technology and generally offer payment in return for answering their questions. The payments will not make you rich and are sometimes small amounts of cash, airtime, or gift vouchers but their surveys are fun and completed very quickly. So, it is time well spent.
- In-Person Interviews: This method may take a little longer and involves asking participants an array of questions on a one-on-one basis, and then following up with more questions based on the participant’s answers. It can be done telephonically or in person.
It is a very time-consuming process and may cost companies excessive amounts of their marketing budget in salaries and equipment. In modern times, where technology has assisted in completing questionnaires online, these types of surveys are usually reserved for in-house staff questionnaires and how a company might improve conditions in the workplace or improve their brand. Human resource departments may be involved to save on expenses and results might be shared with management to affect a happier work environment.
How to Get Paid for Your Time
While in-person interviews offer you the opportunity to have your opinion heard, they are usually used for internal company practices and do not offer payment, whereas online questionnaires do. At MobiWorkX Kenya, we make the process as quick and easy as possible to make sure the promised rewards are worth it.
Our online surveys are designed to work electronically. All you need is a phone, tablet, or laptop with a strong internet signal and you could be earning money from almost anywhere and at any time. Simply follow these three simple steps and earn while you learn. The process is quick and easy and is completely free.
Who to Choose for Paid Online Market Research Surveys?
MobiWorkX Kenya has been paying panellists to complete our market research surveys since 2009. We have earned our name and reputation through almost 15 years of gathering information from Kenyan consumers for our clients, the Kantar group of companies. We offer airtime, PayPal cash, and other great rewards for completing our short, informative, fun questionnaires. For our Kenyan participants, we also offer the ability to transfer your earned PayPal cash rewards to your M-PESA account to be used as cash.
If you are one of the many Kenyans who are searching for ways to make money online in your downtime, why don’t you consider joining the thousands of happy members at MobiWorkX? It only takes a few minutes to join, it is completely free, and our questionnaires are quick and easy. Get paid for your opinions by joining MobiWorkX today!